The development trend of artificial turf industry
(1) Overview of the Global Artificial Lawn Industry
The global artificial grass turf market has maintained a high growth rate since 2012, with a sales scale of 24.652 billion yuan and a demand of approximately 393 million square meters in 2023. Its growth is driven by multiple factors and is penetrating into multiple application scenarios. It is expected that the global artificial turf market size and demand will reach 31.713 billion yuan and 477 million square meters respectively by 2027. The artificial turf market in different countries and regions presents different characteristics due to economic and social environmental differences.
For example, the EMEA region is the largest market, and the demand for leisure grass is growing faster than that for sports grass. The Americas region has the highest unit price, mainly consisting of mid to high end products, while the Asia Pacific region ranks second in scale and has a lower unit price, mainly consisting of mid to low end and sports grass products. Sports grass is relatively mature but its proportion has decreased, while leisure grass has developed rapidly and its proportion has surpassed sports grass.
The driving factors for their growth are different, and the penetration rate of leisure grass continues to increase. The industry has a high concentration of supply side, with production areas concentrated in the Asia Pacific region, especially in China. Industry leaders and top enterprises have a significant impact on the market, with the top five and ten companies accounting for a considerable proportion of production. Chinese enterprises have made outstanding contributions
(2) Overview of China's artificial lawn industry
The artificial grass turf industry started relatively late in China, but has developed rapidly. In the early 1990s, Chinese enterprises began to appear in the synthetic lawn turf industry; After entering the 21st century, China's synthetic turf industry has achieved rapid development, with leading enterprises emerging. The importance of Chinese enterprises in the global artificial turf field continues to increase. Meanwhile, benefiting from the advancement of urbanization and the development of the sports industry, the scale of the domestic artificial grass turf market is rapidly expanding. In 2023, the demand for artificial turf in China will reach 86 million square meters, accounting for 21.82% of the global demand.
